An easy-to-use payment option enhances the overall shopping experience for customers, encouraging more transactions and larger purchases. When customers find the payment process convenient and hassle-free, they are more likely to complete their purchases.
When customers encounter difficulties or inconveniences during the payment process, they might abandon their purchases and look for alternatives. Customers are more likely to stick with your brand when their payment experiences are smooth and reliable.
A secure and seamless payment option contributes to customer satisfaction and trust. Satisfied customers are more inclined to become repeat buyers and loyal customers of your brand.